Business is Everything About Communication
http://www.writerspodium.org/articles/143786/1/Business-is-Everything-About-Communication/Page1.html
Irsan Chow
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Published on 03/15/2010
Yes, business is everything about communications You have to in control of all the communication sent out by your business and you completely have to ensure that your employees know that whatever they do is part of the message your business gives customers
Yes, business is everything about communications. You have to in control of all the communication sent out by your business and you completely have to ensure that your employees know that whatever they do is part of the message your business gives customers.
Let me share an experience that we all must have experienced or heard of. Jack takes one of his main clients to dinner, with a hope to confirm a deal he's been working on for months. A restaurant is selected by him and this was suggested by Jack’s friend who had eaten there.
The setting of the restaurant is perfect and the seating location is also quiet. This helps them to discuss business. Certain details are already taken care of by jack prior to arriving for dinner. Jack already senses that his clients are quite happy.
The meal is ordered and all of them proceed discussing the proposal. Suddenly Jack realizes that the meal is taking longer than usual. Jack observes that this is not only true for his table, but the other tables too. Jack starts to worry and looks for the server, however no one seems to be in sight. His worries increase.
After a long wait the meals arise and they all start dinner. But the worry of the delayed meal still bothers Jack. The good part is that the deal does get finalised and without any complaints Jack walks out of the restaurant. Although Jack says that everything went well, but in his hearts of hearts he quite doesn’t like it. But he doesn’t keep this to himself and talks his bad experience out to 5 more people.
You need to know what really happened in the restaurant and how no communication lead to an unhappy customer and bad publicity.
As soon Jack and his client walked in, one of the restaurant's ovens started giving problem. When order was placed by Jack, there were previous orders to be completed. The chefs had a bad time running here and there to get the meals out on time. The chefs were successful in getting the meals out correctly to everyone, although slightly delayed.
No one was aware of the issue and it was not even highlighted to anyone. So who do we blame? It was really the fault with the restaurant manager. He should have communicated the problem to the guests. The guests would have understood and this could have saved the restaurant bad publicity. Those 5 people whom jack discussed this issue with would have not kept it to themselves and this would have gone further to everyone else. But simply some communication would have helped in this messy situation.
It’s critical for the business and must be impressed upon all the employees of the organization on the importance of communications. Employees must understand the way they answer phones, take orders, solving customer problems, serve food, etc every movement and action communicates about business, much more than advertisement.
All the employees should be aware of any sales promotion campaigns carried out; advertisement copies should be available with the employees answering customer calls, an ongoing review of the expectations from the employees is a must, etc.
Keep in mind that whatever your business does is all about communication. All the employees should be involved in business meetings, or at least made aware of major decisions. Remember your employees are representatives of your business.
Let me share an experience that we all must have experienced or heard of. Jack takes one of his main clients to dinner, with a hope to confirm a deal he's been working on for months. A restaurant is selected by him and this was suggested by Jack’s friend who had eaten there.
The setting of the restaurant is perfect and the seating location is also quiet. This helps them to discuss business. Certain details are already taken care of by jack prior to arriving for dinner. Jack already senses that his clients are quite happy.
The meal is ordered and all of them proceed discussing the proposal. Suddenly Jack realizes that the meal is taking longer than usual. Jack observes that this is not only true for his table, but the other tables too. Jack starts to worry and looks for the server, however no one seems to be in sight. His worries increase.
After a long wait the meals arise and they all start dinner. But the worry of the delayed meal still bothers Jack. The good part is that the deal does get finalised and without any complaints Jack walks out of the restaurant. Although Jack says that everything went well, but in his hearts of hearts he quite doesn’t like it. But he doesn’t keep this to himself and talks his bad experience out to 5 more people.
You need to know what really happened in the restaurant and how no communication lead to an unhappy customer and bad publicity.
As soon Jack and his client walked in, one of the restaurant's ovens started giving problem. When order was placed by Jack, there were previous orders to be completed. The chefs had a bad time running here and there to get the meals out on time. The chefs were successful in getting the meals out correctly to everyone, although slightly delayed.
No one was aware of the issue and it was not even highlighted to anyone. So who do we blame? It was really the fault with the restaurant manager. He should have communicated the problem to the guests. The guests would have understood and this could have saved the restaurant bad publicity. Those 5 people whom jack discussed this issue with would have not kept it to themselves and this would have gone further to everyone else. But simply some communication would have helped in this messy situation.
It’s critical for the business and must be impressed upon all the employees of the organization on the importance of communications. Employees must understand the way they answer phones, take orders, solving customer problems, serve food, etc every movement and action communicates about business, much more than advertisement.
All the employees should be aware of any sales promotion campaigns carried out; advertisement copies should be available with the employees answering customer calls, an ongoing review of the expectations from the employees is a must, etc.
Keep in mind that whatever your business does is all about communication. All the employees should be involved in business meetings, or at least made aware of major decisions. Remember your employees are representatives of your business.