Earlier this year, Yongkang City, has told 606 companies conducted a survey in which all orders over 2009, and no time to production accounted for 54%, flat with last year accounted for 44.3%, down from last year and only 1.7%.
Yongkang semi-annual statistical report released by Bureau of Statistics confirmed this result. Non-ferrous metals and other raw materials to exclude the impact of sharp price drop, Yongkang Hardware eight major industry, output of products that have growth of about 10%, of which the fastest-growing anti-theft door industry growth rate of more than 18%.
No wonder the governor of Zhejiang Provincial research, commended the province Yongkang, "the most stable economic blocks," one of the.
Yong-Kang "stable" Where is the secret?
"This is thanks to Yong Kang a complete industrial chain strong." Committee secretary Yongkang XU Jian-hua said that in Yongkang hardware industry, every industry has a few leading enterprises, supporting a large number of manufacturers, there are a large number of cottage industry. , "Then the body from the faucet to the Long tail" to form a complete industrial chain.
The reporters found that, standards, quality and brand Yongkang hardware industry chain development of the best "Calcium" and "nutrient." Sustain the quality of a 10-year strategy for Prospering City Yongkang hardware industry chain gluten Kin-bones, in the financial turmoil can be the difficulties, to achieve contrarian development.
Do not lower prices emboldened from the high-quality
Seen by the press, Sanfeng Huang Li, general manager had just received a group of Australian businessmen. People come from far and trip the main objective is "bargain." Although the price reduction request was politely refused Sanfeng, but traders still happy underground 5 million chain saws orders, because in the end users like to use chain saws Sanfeng products.
Sanfeng no price cuts from the high quality of lung power. It turned out that a general in the fast-running chain saw, just a little bit encountered resistance, it will have a huge reaction, easy to cause harm to the user. Sanfeng comprehensive views of all sides on the mechanical drive is set to transform, without increasing the cost of cases, the automatic braking device to achieve a substantial breakthrough, guaranteed security and safety of electric tools to rewrite the EU's technical standards. It is this technical improvements to the Sanfeng the lung power in the international market. At present, the Sanfeng in the second half of the orders have been filled, exports are expected than in 2008 increased by 20% or more.
According to Kang Yong Electric Tools Industry Association President Hu Zhixiong introduced last five years, "deep plowing secret agents" has become the power tools industry Yongkang collective behavior. Yongkang professional development ideas for their own business talking about things like studying "unique martial arts." The new technology allows a new product selling points to win the new markets.
Zhejiang Jiahe electric tools electric tool to use permanent magnet brushless motor, so that the life of power tools from the original more than 100 hours, elevated to more than 700 hours in excess of similar foreign products, several times, and saving over 30%. Expected that the new product will achieve output of 100 million yuan, the new total profit of 18 million yuan.
Zhengyang company invested a billion dollars in 2008 funds, from Europe, Japan and other places to introduce the latest production and processing and testing equipment, greatly improving production efficiency and product quality. This year, the Dove brand power tools Zhengyang in the domestic market continued to maintain double-digit growth.
Group Chairman Wang Yuebin Wang told reporters after the Spring Festival, there are three small and medium enterprises through merger and reorganization of security doors have been absorbed into the Wang group, Wang's capacity expansion, therefore 20%. The first half of this year, Wang door sales over the previous year increased by nearly 30%.
Large-scale development is driven by high standards of This year, April 1 and May 1, China Gate industry, there have been two major national standard "anti-theft security door general technical conditions" and the "technical requirements for environmental labeling products, wooden doors and steel doors" (HJ459-2009) started . State departments of two new standards for the organization Guanbiao Yongkang held successively in the General Assembly.
Yong Kang is both the drafting of the new standards, and also a beneficiary. It is through the implementation of two national standard-setting, Yongkang Door Industry to achieve a "quality", "green" pretty turned around to become the city's ability to withstand the international financial crisis, one of the strongest pillar industries.
In recent years, Yongkang City attaches great importance to the standard strategy for hardware transformation and upgrading of industrial clusters lead role, issued a series of policies to encourage and support enterprises, especially the leading enterprises to actively participate in national standards, industry standards, and guide enterprises to participate in strong international standard-setting.
Yongkang City Bureau of Quality Supervision for service enterprises to implement standardization strategy, promulgated the "orientation towards, on-site training, will be one service" approach. "Directed towards" is organized research, corporate-led master Kang Yong product trends, selecting the right no national standard, line marked product catalogs, seize the opportunity to recommend Yongkang industry leading enterprises to participate in the standard-setting activities. "Point to cultivate" is selected professional talent advantage, strong technical force, product research and development ability of the enterprise, to guide, encourage and support their participation in standard setting, revision. "As a people service" is to send experts on standardization and technical staff, to help guide enterprises to standard-setting, the first enterprise product patents into products and enterprise standards, and further regulate the industry standards for internal control coalition, and then fight for the enterprise standards, industry standards for internal control rose to national standards. From 2007 to the present, Yongkang hardware industry, electric tools, stainless steel thermal mug, small appliances and other 15 sectors, 30 companies participated in 18 national standards formulation, revision.
Wanda is a manufacturer of radiator business, foreign trade orders from the previous month 800,000 dropped to 300,000 a month, the foreign trade situation is very serious. However, because companies are involved in the development of industry-standard radiator, winning market "right to speak," raising the status of enterprises in the same industry has entered a "government green procurement" line of sight, was identified as the Ministry of Construction engineering construction bidding and procurement focusing on promoting product, sales increased dramatically.
It is reported that this year's awards Yongkang also add 10 million yuan funds to carry out any business outside the management system and product certification, an annual maximum amount of 50,000 yuan reward.
Seize the Opportunity to high demand from the perspective
"Yongkang Hardware" As an industry cluster is no longer confined to the domain-wide Yongkang, has spread to many cities and counties surrounding areas, the recent five years, nearly 1,000 enterprises relocation development in the central regions of Zhejiang, Yongkang, as the core to form a Industrial output of over hundreds of billions of metal industrial belt. Yongkang in order to maintain the metal in the industrial belt in the central position of leadership, the only way out is restructuring and upgrading.
Both the Government and businesses regard the period of the financial crisis now faced by leaps and bounds as a rare opportunity to step up talent, technology, brand and layout of the reserve, using the crisis created opportunities to realize "corner overtaking", the next economic cycle, get ahead of advantages for development.
In March ~ April of this year, the two formed a delegation to Guangdong Dongguan Yongkang, the 399-level talents for football into the metal industry Yongkang. The simultaneous development of hardware vocational education, for the hardware industry to create a high-quality skilled workers into the ranks of the government and enterprises concerned with hot spots. Wang Yongkang Group and signed a cooperation agreement vocational and technical schools in the school building of 5,000 square meters Wang Yongkang level technical school mold R & D center.
Yong Kang 40 hectares of land for the building of the Government's planning headquarters center, exhibition center, scientific and technological innovation and service center, hardware, industrial Creative Design Center, state-level hardware and standards for product quality inspection, logistics, customs clearance centers, 8 centers, to build a hardware platform for industry, public service the development of headquarters economy. At present metal center construction has entered the corporate headquarters mop-up phase, will introduce and take advantage of corporate headquarters for more than 500 admitted to become Yongkang hardware industry, with the central business district and producer services concentrated area.
Nurturing the brand, the Yongkang City, the emphasis from product brands to industry brand onto the hope broke out, "Yongkang Hardware" regional brand names, the world hardware manufacturing industry as a benchmark. This year, Yongkang quality supervision sector-led trade association to the relevant authorities to declare the "China doors", "China Cup are" construction projects.
"Four current business selling coolies, third-rate companies sell their products, companies selling second-rate technology and quality, first-class enterprises selling standard, creative and brand." Yongkang City Mayor Lu Yuedong said Yongkang people to upgrade their path to the next step is already very clear necessary to fully homework standards, creative and brand articles, to promote the industry to high-end and branded products of high value-added development, and to establish Yongkang hardware industry to develop new strengths to achieve a new leap in economic development in Yongkang.